We help nonprofits and mission-driven companies shine brighter.
Good causes deserve good methods.
We choose what we help bring into view. No promotion of harm or manipulation of attention.
CHE began with guerrilla marketing in 2017–2022. Its ingenuity remains. Today, we use it for constructive purposes.
Earlier CHE challenged conventions. Today, its inventive spirit is guided by clarity, dignity and purpose.
Bold, resourceful, unconventional. A red star and guerrilla thinking made the brand hard to ignore.
Guerrilla thinking becomes ethical marketing: still inventive, still sharp, but guided by clarity, dignity and purpose.
We look for the first weak link — in the message, the journey or the experience.
Can a stranger explain what you do?
Does the experience support the claims?
Is the next useful action obvious?
Do you know what is working?
Do the parts reinforce each other?
Marketing, design, products, AI and research. Only what genuinely helps your mission.
Help small teams spend less time on routine and more on their mission.
Positioning · offer · copyMake useful ideas easier to understand and act on.
UX/UI design · websites · apps · interactive toolsHelp worthwhile ideas reach people — without pressure or deception.
Search · social & AI ads · creative campaignsMake complex subjects clear and evidence easy to check.
Analytics · experiments · iterationCHE / GROWTH & CAMPAIGNS
A coherent growth system connects the idea, message, platforms and measurement. We choose channels for the actual task, not to collect logos.
Intent-led search, video and connected landing pages.
Google Ads · YouTube Ads · SEOAudience-aware paid social campaigns, without artificial engagement.
Meta Ads · LinkedIn Ads · X AdsPaid advertising in ChatGPT and AI search visibility are two distinct opportunities.
ChatGPT Ads · AI search visibilityCreative launches, inventive activations and earned attention — with honest communication and ethical boundaries.
We choose channels and budgets for each project. Advertising formats are subject to platform eligibility and rules.
Design is not the final coat of paint. With dedicated leadership inside CHE, user research, UX/UI, visual identity and design systems shape the work from the start.
Select a discipline to explore the thinking behind it.
We start with context, needs and obstacles — not with a moodboard.
QUESTION → OBSERVATION → INSIGHTPeaceful World is a separate nonprofit led by Daniel Che — a living laboratory, not a client testimonial.
Making a complex mission easier to understand and use.
Work in progress: multilingual pages, public tools and analytics.
No black box. Each step can be explained and checked.
Understand the context, people and real constraints.
Shape the strategy, structure and key experiences.
Create, integrate and launch with care.
Measure, listen and iterate for greater real-world impact.
Let your light so shine before men, that they may see your good works…
Who we help matters as much as how we work.
We persuade by clarity,
not manipulation.
Nonprofits, education initiatives and mission-driven companies that create real benefit.
Weapons, alcohol, gambling, speculative crypto projects and products built to exploit attention. No dark patterns or manufactured urgency.
CHE works selectively with nonprofits and mission-driven companies that create genuine social value.
Legal form is not the filter. Meaning, real benefit and ethical compatibility are.
Tell us about the situation in your own words. We will suggest where to start.
A small nonprofit explains its mission on its website, but visitors struggle to see what it does and how to help.
The mission is described in detail, while the main action and evidence of impact are hard to find.
If helpful, discuss a small website and measurement project.
Three ways to move forward: understand the issue, fix one part or connect a system. Final scope and price are agreed before work starts.
We examine one agreed process or system in depth using relevant materials.
We configure and test a defined AI, GitHub or analytics improvement.
A bounded AI, product, growth or knowledge system with review gates.
One partner for recurring AI, website, growth, analytics and automation improvements. We prioritise a shared backlog and work within an agreed monthly capacity.
Requests can arrive as needs arise; priorities, delivery windows and monthly capacity are agreed in advance. This is not unlimited on-call work.
Indicative starting points, not fixed universal bundles. Third-party software, media spend, tax and specialist costs are evaluated separately.
Map trusted sources, approvals and one repeatable AI-assisted process.
Freed hours = weekly routine hours × chosen reduction. Monthly hours use 52 weeks ÷ 12 months. The euro figure values this time; it is not automatically money saved.
Enquiries = monthly visitors × enquiry conversion. Target conversion is a hypothetical scenario, not a forecast. Enquiry count alone says nothing about lead quality or sales: tracking and qualified leads need separate verification.
Professional credentials, earlier CHE reviews and the wider Peaceful World ecosystem — with direct references and clear context.
Google Skillshop certification history: 2017, 2020 and 2023.
View professional profile ↗Google Skillshop assessments were completed in 2017, 2020 and 2023. These are historical credentials, some now expired — not a claim of active certification. The professional profile also contains education and other documented programmes in product management, AI and UX.
All 13 written reviews concern the earlier CHE agency in 2017–2020. They are preserved as historical evidence, not testimonials for the current studio or its new services.
Read the archived reviews ↗Peaceful World is a separate nonprofit founded and led by Daniel Che, not a CHE client. Its public website brings together peace education, research, digital tools and products. 5 Practice and True Cost of War are examples, not the whole scope of work.
These guys just know their job! We have been working with Daniil for about 3 years and he has never let us doubt his creative solutions. Great communication, measured results, exceeded expectations that mean something and a positive impact on our business. Thanks CHE guerilla! Totally recommended!
Freaking cool guys!
These guys are on fire! They do everything at a high level, and you’re left with a real sense of satisfaction. In short, I recommend them!
Many thanks to the CHE team for helping organize a promotional campaign for our services. The campaign brought in around 200 customers, compared with 53 previously.
Guerrilla marketing is something over the edge of conformism. Daniel has natural talent to attract attention to whatever the object is in smart and “sexy” ways.
I worked with Daniel on several marketing projects — he's got an amazing insight into the management of marketing campaigns! Keep doing a great job, man!
Everything you’ve long wanted to know about guerrilla — and the most creative — marketing, but were afraid to ask. You’ve come to the right place, and apparently at the right time!
The best guerrilla marketing all around the world! And Danya is just a total genius 😊
A revolutionary approach to marketing! 🔥
I asked CHE to review our marketing strategy. Guys were happy to help. They gave me various bright ideas how to improve our business model, marketing strategy. Additionally, they provided advice on our website to improve conversion rate. I recommend CHE as marketing experts and look forward to future cooperation.
A pretty good company with real professionals on the team. They completed the web development to a high standard and on time.
Creative, bright, bold. What real marketers should be!
I like his creativity! He comes up with unexpected and fast solutions. Recommended!
A treasure trove of shockingly creative and damn effective marketing solutions. Everything brilliant is simple and genuine. Like here.
A bright team, bright ideas, the right values, easy communication, quick understanding, and real results!
Articles, projects and conferences — with links to original sources.
The organizer lists Daniel Che as a host with the CHE Guerrilla Marketing affiliation.
CHE / SPECIALIST NETWORK
Great work needs the right people. CHE brings independent specialists together in project-based teams for work worth doing.
Whether your strength is design, development, research, growth or AI, what matters is craft, reliability and shared principles — not where you live.
A few lines and a link to your work are enough. After filling in the form, review and send the email that opens.
And the light shines in the darkness, and the darkness did not comprehend it.
